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Khong Guan

A biscuit heritage trusted across Southeast Asia since 1947 — assorted tins, family packs and sachet lines from the Khong Guan, Serena and Jacobis portfolio.

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Khong Guan
Company Overview

A Household Name in Biscuits

With a heritage dating back to 1947, Khong Guan is one of Southeast Asia's most recognised biscuit names. In Indonesia the portfolio is produced by PT Jadi Abadi Corak Biscuit Factory (Surabaya) and PT Serena Indopangan Industri, spanning the Khong Guan, Monde, Genji, Bourbon, Bistar, Jacobis and Serena brands.

JAFINDO is an official export partner for the range — from iconic red assorted tins to modern family packs and single-serve sachet strips (renceng) for traditional trade.

1947Heritage Since
7Brands
60+SKUs
Product Categories

Export Portfolio

Tin / Kaleng

Assorted biscuit tins — Selected Gold, Top Selected, Harmony, Pie Selection, Bourbon and Wafer Chocolate (450 g–1200 g)

Family Pack

Genji pies, Bourbon sandwich biscuits, Bistar jam biscuits, Top Wafer, Collon, Gabin and Pola Snack

Renceng / Sachet

Single-serve hanging strips of Bourbon, Bistar, Top Wafer, Pola Snack, Gabin and PieBis for traditional trade

Jars & Snacks

Top Wafer jars, Waferstick Chocolate, Cream Crackers, coconut and coffee biscuits, Hexa crackers and stick biscuits

Featured Products

High-Demand Export Lines

Assorted Biscuit Tins

The iconic gift-format tins — Selected Gold 800 g, Top Selected and Harmony Assortment — a festive-season staple.

Genji Pie Range

Thousand-layer pie biscuits in original, strawberry, lemon, raisin, caramel and sweet cheese variants.

Bourbon Sandwich Biscuits

Choco, black, gandum and coffee cream sandwiches in family packs and sachet strips.

Bistar Jam Biscuits

New jam-layered biscuits in strawberry, blueberry and pineapple — 128 g packs and 16 g renceng.

Monde Cream Crackers

Classic light crackers in 1200 g tins, 300 g and 180 g packs for everyday consumption.

Pola Snack

Baked (not fried) potato snacks in classic, balado and seaweed flavours for kids.

Export Markets

Where We Ship

Khong Guan family products are exported through JAFINDO to Asia-Pacific, the Middle East, Africa and beyond. Mixed-brand container consolidation is available — combine biscuit lines with other brands in our portfolio in a single shipment.

Khong Guan · Serena · Jacobis Catalogue 2026

Complete 2026 product listing — tins, family packs and renceng, with net weights, carton contents and barcodes.

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